Apply to Become a Dealer
Submit a quick dealer application through RS&I. We’ll review your info and help you qualify.
Grow Your Business with the Power of AT&T
Become An Authorized Dealer
As an Authorized AT&T Dealer, you’ll unlock new revenue streams, attract customers who already trust the brand, and get hands-on support from RS&I every step of the way. With no franchise fees, proven training, and marketing resources ready to use, expanding your business has never been simpler.
Break into wireless and fiber without the headaches, RS&I has your back.
Why AT&T?
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Brand Power – Join a household name with nationwide recognition and customer trust.
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Revenue Growth – Expand into wireless, internet, and fiber with multiple streams of recurring income.
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Marketing Support – Access co-op funds, branded campaigns, and ready-to-use materials.
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Training & Onboarding – Step-by-step guidance from RS&I to launch quickly and confidently.
- Territory Opportunities – Grow your footprint with defined markets backed by AT&T’s credibility.
Get Onboarded with AT&T
We’ll walk you through requirements, training, and setup so you’re ready to sell.
Start Selling & Growing
With AT&T’s trusted services and RS&I’s ongoing support, you’ll build recurring income and loyal customers.
RS&I Is Your Guide
For more than 50 years, RS&I has helped dealers grow their business by connecting them with leading brands and giving them the tools to succeed. When you become an AT&T Authorized Dealer through RS&I, you get:
- Access to AT&T Wireless, Fiber, and Internet Air — services with nationwide demand
- Dedicated sales support from an Area Sales Manager who knows your market
- Marketing tools, training, and onboarding that help you start fast and sell with confidence
- Proven systems to streamline activations and keep your business running smoothly
Frequently asked questions
What is an AT&T Authorized Dealer?
An AT&T Authorized Dealer is a business approved by AT&T to sell its wireless and fiber internet services. Dealers gain the credibility of the AT&T brand, access to exclusive promotions, and the support of RS&I’s proven dealer program.
What does it cost to become an AT&T Authorized Dealer?
There are no franchise fees or large upfront investments to join the AT&T Dealer Program through RS&I. Dealers may have minimal startup costs such as business licensing, insurance, and background checks, but the barrier to entry is intentionally low to help qualified businesses launch quickly.
Do I need a storefront to sell AT&T services?
No. A physical store is not required to be an AT&T Authorized Dealer. Many dealers sell through door-to-door teams, call centers, events, and digital marketing. However, some successful partners choose to add storefronts later as they scale.
Do I need to stock inventory?
Typically no. AT&T Wireless and Fiber dealers don’t need to carry large amounts of inventory. Most of the process is digital, supported by AT&T’s fulfillment systems.
Where can I sell AT&T services?
RS&I will work with you to define your sales territory. AT&T services are available in many markets across the United States, but specific availability depends on coverage areas for AT&T Wireless and AT&T Fiber.
What kind of support will I receive?
As an AT&T Authorized Dealer with RS&I, you’ll receive:
- A dedicated Area Sales Manager for personal guidance
- Ongoing training and onboarding resources
- Marketing tools, sales materials, and co-op programs
- Dealer portals and software for managing customers and commissions
- Industry-leading commissions and long-term partnership support
How long does it take to become an AT&T Authorized Dealer?
Onboarding speed depends on how quickly your business completes required steps like licensing and approvals. With RS&I’s support, motivated businesses can be approved and selling in as little as 10 business days.
Can I be an Authorized Dealer for more than one AT&T program?
Yes. Many dealers sell both AT&T Wireless and AT&T Fiber, creating multiple revenue streams and offering complete solutions to their customers.
How do I go to market as an AT&T Dealer?
Dealers can sell AT&T services in multiple ways, including door-to-door outreach, event marketing, call centers, digital advertising, social media campaigns, and local community marketing. RS&I provides training and guidance to help you choose the right strategy for your business model.