Apply to Become a Dealer
Submit a quick dealer application through RS&I. We’ll review your info and help you qualify.
Grow Your Business with the Power of AT&T
Become An Authorized Dealer
• Tap into new revenue opportunities by offering AT&T services customers already know and trust.
• Expand without the usual overhead with no franchise fees and access to proven training and marketing resources.
• Build and scale with RS&I support, helping you launch quickly and grow with confidence.
Break into wireless and fiber without the headaches, RS&I has your back.
Why AT&T?
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Brand Power – Join a household name with nationwide recognition and customer trust.
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Revenue Growth – Expand into wireless, internet, and fiber with multiple streams of recurring income.
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Marketing Support – Access co-op funds, branded campaigns, and ready-to-use materials.
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Training & Onboarding – Step-by-step guidance from RS&I to launch quickly and confidently.
- Territory Opportunities – Grow your footprint with defined markets backed by AT&T’s credibility.
Get Onboarded with AT&T
We’ll walk you through requirements, training, and setup so you’re ready to sell.
Start Selling & Growing
With AT&T’s trusted services and RS&I’s ongoing support, you’ll build recurring income and loyal customers.
RS&I Is Your Guide
For more than 50 years, RS&I has helped dealers grow their business by connecting them with leading brands and giving them the tools to succeed. When you become an AT&T Authorized Dealer through RS&I, you get:
- Access to AT&T Wireless, Fiber, and Internet Air — services with nationwide demand
- Dedicated sales support from an Area Sales Manager who knows your market
- Marketing tools, training, and onboarding that help you start fast and sell with confidence
- Proven systems to streamline activations and keep your business running smoothly
Frequently asked questions
What is an AT&T Authorized Dealer?
An AT&T Authorized Dealer is a business approved by AT&T to sell its wireless and fiber internet services. Dealers gain the credibility of the AT&T brand, access to exclusive promotions, and the support of RS&I’s proven dealer program.
What does it cost to become an AT&T Authorized Dealer?
There are no franchise fees or large upfront investments to join the AT&T Dealer Program through RS&I. Dealers may have minimal startup costs such as business licensing, insurance, and background checks, but the barrier to entry is intentionally low to help qualified businesses launch quickly.
Do I need a storefront to sell AT&T services?
No. A physical store is not required to be an AT&T Authorized Dealer. Many dealers sell through door-to-door teams, call centers, events, and digital marketing. However, some successful partners choose to add storefronts later as they scale.
Do I need to stock inventory?
Typically no. AT&T Wireless and Fiber dealers don’t need to carry large amounts of inventory. Most of the process is digital, supported by AT&T’s fulfillment systems.
Where can I sell AT&T services?
RS&I will work with you to define your sales territory. AT&T services are available in many markets across the United States, but specific availability depends on coverage areas for AT&T Wireless and AT&T Fiber.
What kind of support will I receive?
As an AT&T Authorized Dealer with RS&I, you’ll receive:
- A dedicated Area Sales Manager for personal guidance
- Ongoing training and onboarding resources
- Marketing tools, sales materials, and co-op programs
- Dealer portals and software for managing customers and commissions
- Industry-leading commissions and long-term partnership support
How long does it take to become an AT&T Authorized Dealer?
Onboarding speed depends on how quickly your business completes required steps like licensing and approvals. With RS&I’s support, motivated businesses can be approved and selling in as little as 10 business days.
Can I be an Authorized Dealer for more than one AT&T program?
Yes. Many dealers sell both AT&T Wireless and AT&T Fiber, creating multiple revenue streams and offering complete solutions to their customers.
How do I go to market as an AT&T Dealer?
Dealers can sell AT&T services in multiple ways, including door-to-door outreach, event marketing, call centers, digital advertising, social media campaigns, and local community marketing. RS&I provides training and guidance to help you choose the right strategy for your business model.